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—A clothing store for the Alpha men

Here at Utany Clothing, we realize that society judges a man by his cover. Depending on what you wear, you could be treated like a King or mistreated like a hobo (no offense to the hobo community, we’re just keeping it real.)

Either ways, the decision is yours to make.

Psychology Today published a  study with over 300 adults (men and women). They looked at images of a man for just 3 seconds before making ‘snap judgements’ about him. In some of the pictures the man wore a fitted suit. In others he wore a very similar off-the-peg suit bought on the high street. The differences in the suits were very minor – they controlled for all the big discrepencies such as color and fabric, as well as making sure the face of the model was pixillated so that there could be no hidden messages in the facial expressions.

After a 3-second exposure people judged the man more favourably in the bespoke suit.  And the judgements were not about how well dressed he was.

They rated him as more successful, confident, flexible and a higher earner in the fitted suit than when he wore a high street equivalent. Since the model’s face in the pictures was blanked out these impressions must have been formed after quickly eyeing what he was wearing.

Our clothes say alot about who we are and can signal a great deal of socially important things to others, even if the impression is actually unfounded.

Taking control of your wardrobe can be life changing. Especially if done right.

Now how do you know, if what you buy is a game changer?

That is where we come in. At Utany, we only provide high quality/superior lookings products, and deliver them to you at the most reasonable prices.

We eliminate the guess work, and only give a list of winners to choose from.

Check our products here: SUIT – JACKETs – COATS – SHOES.

A. Asgar
CEO of Utany llc


De Vliegerstraat 128
3021 ZM  Rotterdam


De Vliegerstraat 128
3021 ZM  Rotterdam